Powersports Business Power Hour

Mark Sheffield has worn many hats in the industry, but he says he's "semi-retired" now. He still holds many positions, such as co-owner of Woods Country Cycle and NPDA board member. We sat down with him to talk about his latest column for PSB and where he sees the industry headed in 2026.

Brendan sits down with Power Week MC David Gee, along with Boating Industry's Madelyn Hubbard and PSB's Chris Officer, to talk about the Elevate and Accelerate Conferences in Orlando in January.

Phil Waters is the owner of Cleveland Moto, which he has owned for 25 years, and has mostly focused on the scooter market as a Piaggio dealer carrying the Vespa line. However, he has also recently added a new line: Moto Morini. We talk about how it has been working for him as we chat inside his west side dealership.

Jacob Berry, co-founder of Motohunt, host of the Dealership Fixit Podcast, PSB contributor, and an advisor to powersports and motorcycle dealerships across the U.S., sits down with Brendan, hot off the Dealer Connect event in Columbus, to discuss the growth opportunities in pre-owned.

Brendan sat down with Sonic Powersports/Automotive President Jeff Dyke to discuss the amazing sales success the group experienced during the Sturgis Motorcycle Rally in August. Dyke says that they were able to sell more than 1,000 motorcycles during the event, thanks to their preparation and the opportunity to sell in the town of Sturgis at one of its dealerships. He also says there is a significant untapped opportunity in the pre-owned market.

Brendan chats with BRP's President of Powersports, Sandy Scullion, about Club BRP in Boston and the launch of the electric ATV, as well as a newly redesigned Defender. Scullion says they had more than 4,000 dealers join them in Beantown as the brand refocuses on business in the second half.

George and Courtney from Performance Brokerage Services sit down with Brendan to discuss the current state of the M&A market for powersports dealerships. George says that he's never seen so many sellers in his 25 years in the business.

Brendan discusses what powersports dealers can learn from their automotive counterparts. Pied Piper's Fran and Cameron O'Hagan join the podcast to show data that illustrates where powersports dealers need to improve, and many of the areas involve better processes and follow-through.

Ken Engelman, National Account Manager for EPG Brand Acceleration’s motorcycle group (Rider Magazine, American Rider, Powersports Business), sat down with Brendan Baker to talk about his return to the industry, his grassroots “Please Be Kind” campaign, and why volunteerism can be a powerful tool for both community building and growing the powersports market. From BMW Boxer Days in Munich to high school service programs, Engelman’s career seamlessly blends marketing expertise, relationship-building, and an unwavering commitment to giving back.

Brendan sits down with Max and Zach Materne to discuss their former dealership and how Max is now returning to help save it in the Turnaround Project. Max will be putting all of his experience and skills on the line over the next 90 days to help the dealership he used to own. In the process, numerous lessons can be applied by dealers to enhance their own stores.