About The Hosts

Monday Jan 05, 2026
Monday Jan 05, 2026
Mark Sheffield has worn many hats in the industry, but he says he's "semi-retired" now. He still holds many positions, such as co-owner of Woods Country Cycle and NPDA board member. We sat down with him to talk about his latest column for PSB and where he sees the industry headed in 2026.

Monday Dec 08, 2025
Monday Dec 08, 2025
Brendan sits down with Power Week MC David Gee, along with Boating Industry's Madelyn Hubbard and PSB's Chris Officer, to talk about the Elevate and Accelerate Conferences in Orlando in January.

Friday Nov 21, 2025
Friday Nov 21, 2025
Phil Waters is the owner of Cleveland Moto, which he has owned for 25 years, and has mostly focused on the scooter market as a Piaggio dealer carrying the Vespa line. However, he has also recently added a new line: Moto Morini. We talk about how it has been working for him as we chat inside his west side dealership.

Monday Nov 03, 2025
Monday Nov 03, 2025
Jacob Berry, co-founder of Motohunt, host of the Dealership Fixit Podcast, PSB contributor, and an advisor to powersports and motorcycle dealerships across the U.S., sits down with Brendan, hot off the Dealer Connect event in Columbus, to discuss the growth opportunities in pre-owned.

Friday Oct 17, 2025
Friday Oct 17, 2025
Brendan sat down with Sonic Powersports/Automotive President Jeff Dyke to discuss the amazing sales success the group experienced during the Sturgis Motorcycle Rally in August. Dyke says that they were able to sell more than 1,000 motorcycles during the event, thanks to their preparation and the opportunity to sell in the town of Sturgis at one of its dealerships. He also says there is a significant untapped opportunity in the pre-owned market.

Monday Sep 29, 2025
Monday Sep 29, 2025
Brendan chats with BRP's President of Powersports, Sandy Scullion, about Club BRP in Boston and the launch of the electric ATV, as well as a newly redesigned Defender. Scullion says they had more than 4,000 dealers join them in Beantown as the brand refocuses on business in the second half.

Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
George and Courtney from Performance Brokerage Services sit down with Brendan to discuss the current state of the M&A market for powersports dealerships. George says that he's never seen so many sellers in his 25 years in the business.

Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
Brendan discusses what powersports dealers can learn from their automotive counterparts. Pied Piper's Fran and Cameron O'Hagan join the podcast to show data that illustrates where powersports dealers need to improve, and many of the areas involve better processes and follow-through.

Friday Aug 15, 2025
Friday Aug 15, 2025
Ken Engelman, National Account Manager for EPG Brand Acceleration’s motorcycle group (Rider Magazine, American Rider, Powersports Business), sat down with Brendan Baker to talk about his return to the industry, his grassroots “Please Be Kind” campaign, and why volunteerism can be a powerful tool for both community building and growing the powersports market. From BMW Boxer Days in Munich to high school service programs, Engelman’s career seamlessly blends marketing expertise, relationship-building, and an unwavering commitment to giving back.

Friday Aug 01, 2025
Friday Aug 01, 2025
Brendan sits down with Max and Zach Materne to discuss their former dealership and how Max is now returning to help save it in the Turnaround Project. Max will be putting all of his experience and skills on the line over the next 90 days to help the dealership he used to own. In the process, numerous lessons can be applied by dealers to enhance their own stores.

Brendan Baker is the editor-in-chief of Powersports Business magazine. While he is new to PSB, having joined the team in March of 2023, he is not new to the industry. Brendan was the editor of another B2B powersports title for five years, then he was named editor-at-large. He was also an editor of automotive titles and was a technical editor. He has an automotive background having grown up in an auto parts store and started racing at 5-years-old. He’s been a race driver and crew chief and worked on professional racing teams for several years before turning his attention to publishing. He has been a B2B editor since 1998. Brendan lives in Akron, Ohio with his wife and two dogs.

Madelyn is a 2022 graduate of Arkansas Tech University in Russellville, Arkansas. Following her graduation, she joined the PSB team in June of 2022. Like many of us, she has grown up in the industry and spent much of her childhood riding four-wheelers on trails just outside of her hometown. Madelyn especially enjoys listening to dealership owners and employees as they share their industry experiences and wisdom, then writing feature stories about these professionals so others can learn from them too.